Laura Heywood views artistic audiences as collaborators, rather than customers. She leads social media accounts as conversations between artists and fans who are equally invested in the success of the works they love. With a decade-long background in national broadcasting, she understands the intersection of entertainment and dialogue; and how to encourage the passion and loyalty that lead to commercial success. As the brain behind twitter’s @BroadwayGirlNYC, one of the world’s most followed theatre-related social media accounts, Laura has proven her prowess in engaging arts lovers around the globe.